5 Tips For Embroidery Logo Design
25th July, 2019
Branding is incredibly important to virtually every type of company. How a company brands itself is how it starts a conversation and maintains a relationship with its potential customers and shareholders. The “branding” itself not only displays a company's logo but can also give customers and stakeholders a sense of its values and company culture. The fonts it uses and the overall message the design espouses delivers a message to the outside world, telling a story of who they are, what they do, and why they are more worthy of your custom than their competitors.
The logo is probably the most important aspect of this because that is the iconic figure that will stick in customers minds and will adorn your products, your delivery boxes or vehicles, even your staff uniforms. The logo is not the only aspect of your brand, but it is one of the most important ones. When a company has a logo or hires a designer to create one, it takes a lot of time and consideration to factor in all the elements of the business into one image that truly represents what that business is.
In today's modern times there are so many different digital creators, graphic designers and promotional tools and channels (such as social media), that creating and establishing your branding is easier and more extensive than it ever has been before. However, despite so many businesses (big and small) having access professional logo and branding possibilities, a lot of them are still missing a vital piece of the puzzle when making these final decisions. That missing piece of the puzzle is how the design will actually look once it has been embroidered onto a garment.
Most digital graphic designers think of the output of their work for digital use (websites, apps, social media branding, etc.) as well as print (brochures, business cards, and screen printing).
They could make you the most beautiful logo on the planet, but if they’ve not considered how that design will translate into embroidery, then all of your passion in your branding could be lost once that logo is embroidered onto your uniforms.
We here at First Corporate Clothing have 20 years of experience creating corporate uniforms which are designed and made in Great Britain, but we also personalise these uniforms as well, meaning we can apply tax tabs, heat sealing and most importantly - embroidery.
One of the things we’ve noticed over the last 20 years is that a lot of very professional, high quality customers have very expensive and beautiful logos that will not translate well to embroidery and we feel that there needs to be some guidance for those companies, as well as the designers they hire.
So here are our 5 Tips For Embroidery Logo Design
With digital design, there is an infinite number of options when it comes to colour. You could have hundreds of different colours swirling around your logo as well as a gradient from hot pink to Kelly green if that was your taste, but these endless possibilities do not translate well to embroidery. The more colours you have in a logo, the more difficult and costly it becomes to reproduce. Something as simple as a pen line on illustrator can become a myriad of stitches. When the machines are embroidering a thread with one colour, it saves time and complications by joining up the elements with the stitching the best it can so there is no interruption in the process. Each new colour means the previous process is interrupted and it has to start again, which means the design takes longer and there is more potential for error. On top of this issue there are certain effects and styles that work brilliantly in a digital sense, but cannot be reproduced through embroidery, like gradients (example below), drop shadows, outer glows, etc.
Bold And Simple Logos Are Better
While the previous point might sound like a disappointing amount of limitations it’s actually a very helpful thing to consider, as branding is best when it’s simple. Having an easy to see and uncomplex logo is fantastic for customers as it makes it recognisable for their future purchases, but it also makes the embroidery more striking as well - it can never be as clean cut as print, but it has depth and texture which denotes quality and prestige, that feel is much more achievable if the logo itself is not overly complex.
Don’t Have Too Much Detail In Your Logo
Although it's extremely important to have a uniquely recognisable logo, having a design that is too intricate or complex can prove damaging to your brand, from an embroidery perspective. Besides possible colour changes, you will also need to consider the intricacy of your design. Thread stitches cannot be as thin as you’d see on print. The average small embroidered logo has thousands of stitches, so anything too nuanced will be impossible to recognise once embroidered. Furthermore embroidery can appear differently on different types of fabric. For example, a logo may appear more polished on suiting or shirt fabric but detailing may be a slightly lost on thicker, more robust fabrics found on fleeces or polo shirts, as stiches pull on fabrics, shrinking the space it's on.
Another thing to consider when designing a logo for embroidery is the size of the logo on the garment. Similar to the previous point about not having too much detail, you also want to make sure the detail you do have is still recognisable at the size you want it created for. Here at First Corporate Clothing we can produce embroidery samples so that you can see how your logo will turn out before your full order is produced. This can help you determine what sizes are appropriate for the garments you’re choosing and their intended purpose. We usually recommend as a rule to ideally have it work between 80 - 100mm (width) as this is what you would usually see on embroidered polo shirts and suit jackets that have the logo on the left breast. For anything outside the box, it would be worth contacting us directly to see what’s achievable.
Logo Font Choices
A lot of the software people use to create embroidery patterns for logos can auto generate the stitching pattern for pre-existing or recognisable fonts, so if the font is an established one that you can pass on then that’s fantastic - if it’s a unique or lesser known font however, it will require extra work which could incur further costs. Similarly to our previous point about having too much detail, it could be hard to replicate if the font is overly complicated (see example below).
While these seem like a lot of things to consider for just one way to display your branding, they all have an impact on how well your brand imagery comes across. None of the concerns above will negatively affect the outcome of your logo, it will just encourage you to choose something concise and bold which will convey your company brand in the best way possible.
Embroidery may only be one method of displaying your logo but it is worth going the extra mile and considering it from the start, because embroidery is a fantastic and cost efficient method of representing your business.
If you would like to know more about our embroidery capabilities, please contact us.