The brief was to create a new high quality contemporary range of staff clothing, following the lines of the new business brand, whilst at the same time retaining Classic styling at its core. The designs had to be practical, suitable for the particular work environment and had to make the staff look friendly, approachable and professional.
The new range also needed to take account of the location of the BTS business and the changeable local climate and be an all seasons range, taking note that on some days in Blackpool all four seasons can be experienced in a single day!
The development process for the new range took place over a 12 month period. During that time we worked closely with a number of high quality UK manufacturing partners to produce designs, development samples, which were then tested during staff wearer trials. This process included the high specification bespoke new outerwear range, which was a layered solution incorporating an outer Anorak and inner Gilet manufactured from high performance, waterproof, windproof and breathable fabrics.
The BTS board, management team and staff forums were involved throughout the process. Final design specifications were approved and Gold seal samples signed off, allowing the production process to begin.
The final range comprised the High Specification outerwear combination in bespoke colour ways, Lemon shade Classic formal style poly-cotton shirts, worn with a bespoke design corporate tie, Charcoal Grey Classic style knitwear, charcoal grey waist ease trousers and a bespoke design Backpack incorporating the brand colour ways and the new BTS logo throughout.
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